a lot’s changed, but our values haven’t

Mark Spring, CEO Limelight Group

Way back when black and white televisions were first launched in New Zealand, they were around the same price as a new car. And everyone wanted one. That’s when a forward thinking businessman named Stan Pemberton had a vision. To make televisions more accessible, by renting them, on affordable weekly payments. Stan opened the doors of Dominion Television Services in Howick, back in 1962.

From those humble beginnings emerged dtr. And while black and white televisions and renting appliances has become a thing of the past, Stan’s vision of making things accessible to everyday kiwis is at the heart of what dtr stands for today.

We’re proud to be a 100% New Zealand owned company, and know that to remain relevant in today’s retail market we need to deliver better value, make it easier to do business with us online, and provide more flexibility in ways to pay. While all the time remaining true to values of fairness and transparency.

 

Whether you’re buying with cash, spreading your payments interest free over 12 weeks with easi-pay^, or financing bigger purchases over time with easi-own*, we’ve got payment options to suit you. Plus, the reassurance of our Price Match Promise. Find a lower normal retail price on any item in-stock locally, and we’ll match it!

With all your big brand favourites , affordable payment options to suit your needs, plus our price match promise, we reckon you’ll feel right at home with dtr.

“everyone deserves a fair go, respect and a moment of brightness. we’ll be fair and try our best. you’re always welcome at dtr”.

These are the values we live by as a company.
And they’re written on the wall of every branch.

What our customers think